While driving down Roselle Road recently I couldn’t help but notice that there were a number of dumpsters outside of the Denny’s in Hoffman Plaza. The next day I stopped to find out if there was a major renovation going on or if they were tearing down this local landmark. Fortunately, it was the beginning of an update, complete with new windows and front facade, booths, tables and other interior upgrades.

Hoffman Plaza had opened in the summer of 1959 and was a welcome addition to all of the early residents of the township. Fast forward fourteen years. The shopping center added even more to the local, commercial arena with the relocation of Jewel from its original spot facing Higgins Road to where you see it today on Roselle Road. That big opening happened on April 14, 1973.

Denny’s also began their construction in Hoffman Plaza in the late spring of 1973, twenty years after Denny’s opened its first restaurant as “Danny’s Donuts” in Lakewood, California in 1953. An ad appeared in the classifieds of the Chicago Tribune on May 28, 1973 asking for cooks, waitresses, bus help and dishwashers. Full and part time positions were available on the “day, swing and graveyard shifts.” (We all know that the graveyard shift is one of the perks of Denny’s because it indirectly states that the restaurant is open 24 hours a day.)

A few months later, in the summer of 1973, Denny’s opened its doors in Hoffman Plaza, attracting more diners and shoppers to the shopping center. They joined Wille’s, Snyders Drug, Case ‘n Bottle, Acorn Tire, the Post Office and many others.

Today, you can see the results of the refreshed facade. And you can still find the Grand Slam breakfast on the menu.

Jane Rozek
Local History Librarian
Schaumburg Township District Library

P.S. The next time you’re there, take note of the stone hawk and owl on the top of the building. This is a common practice to keep pigeons away from buildings.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: