SHOPPING AT HOFFMAN PLAZA

Last week, in Hoffman Plaza, the brick outline and barrel roof of the first Jewel in Schaumburg Township was revealed during the demolition of a portion of the shopping center.  The interest was overwhelming!

This week, I captured a better photo of the building now that the western portion of the shopping center is gone.  You get a good idea of the outline of the building in this photo:

This photo, from a Hoffman Highlands brochure given to me by local realtor Larry Rowan, gives you just a small hint of the interior of that Jewel:

But, the interesting thing is that another mention of Hoffman Plaza came up in conversation last week when one of the staff said that he bought shelves at the Handy Andy in Hoffman Plaza when he moved to the area.  I only knew of the Handy Andys on Golf Road and on Irving Park Road in Schaumburg but wanted to make sure that was correct.

In doing a bit of research, I discovered that there was a Handyman store that opened in the summer of 1976 in Hoffman Plaza.  The ad from the July 24, 1976 issue of the Hoffman Herald even sported a caricature of a little “Handyman” similar to the little “Handy Andy.”  Handyman was a “super hardware center” that offered shelving, lumber, tools, cookware, electrical lighting and vanities, to name a few items.

In searching, I also came across an ad for Hoffman Plaza in the December 7, 1976 newspaper that invited shoppers to meet Santa and do their holiday shopping at the following stores.  It is a nice list that captures a moment in time for Hoffman Plaza.

  • Mr. Michael’s Hairstyling
  • Bowen Ace Hardware
  • Barb Fisher Dance Studio
  • Olympic Karate
  • Russell’s Barber Shop
  • ABCO Job Center
  • Ralston Electronics
  • Century 21 McMahon Real Estate
  • Gallo’s on the Plaza
  • Ruby Begonia Plants & Macrame
  • Fashions at Large
  • Vitamin House
  • Red Squire Fashions for Men & Young Men
  • Maxine’s Clothesline
  • Jewel
  • Osco
  • Valueland–Jewelry & Beauty Needs
  • Rosati’s Pizza
  • Electronic Game World
  • Woodfield Auto Parts
  • Bell Liquors
  • Denny’s Restaurant
  • Acorn Tire
  • Hoffman Estates Currency Exchange

Not too long after the above list ran in the Hoffman Herald, this photo, compliments of the former Profile Publications of Crystal Lake, appeared in the Northwest Suburban Association of Commerce and Industry Community Profile of 1982.  It is a great depiction of the Plaza, complete with the iconic water tower.

Because there seems to be an interest, I have begun a list of the businesses that were/are based in Hoffman Plaza.  What have I missed?

  • ABCO Job Center
  • Acorn Tire
  • Allen Awards
  • Barb Fisher Dance Studio
  • Barber Shop (Stan ______, proprietor)
  • BBQ Hut (Korean restaurant)
  • Bee Discount
  • Bell Liquors
  • Ben Franklin
  • Black Forest (German restaurant)
  • Bowen Ace Hardware
  • Burger King
  • Century 21 McMahon Real Estate
  • Crest Heating & Air Conditioning
  • Dania Furniture
  • Denny’s Restaurant
  • DeRamos, Dr.
  • Electronic Game World
  • Fashions at Large
  • Gallo’s on the Plaza
  • Giant Auto Parts
  • Gold’s Gym
  • Highland Superstore
  • Hoffman Estates Currency Exchange
  • Hoffman Home Values
  • Home Center
  • Hot Dog Place
  • Jewel
  • Jockey (Asian restaurant)
  • Jupiter Cleaners
  • Lifesource
  • Maxine’s Clothesline
  • Mr. Michael’s Hairstyling
  • Midwest Outpost
  • North Beach
  • Olympic Karate
  • Olympic Torch
  • Peppermint Stick Lounge
  • Plaza Valueland
  • Ralston Electronics
  • Red Squire Fashions for Men & Young Men
  • Rosati’s Pizza
  • Ruby Begonia Plants & Macrame
  • Russell’s Barber Shop
  • Sally Beauty Supply
  • Syms
  • Thai House
  • Turpin Fabric & Drapery
  • Twinbrook Hardware
  • U.S. Post Office
  • Universal Painting Contractors
  • Valueland–Jewelry & Beauty Needs
  • Vazquez, Dr. Ivan
  • Viet House
  • Vitamin House
  • Wok ‘n Roll
  • Woodfield Auto Parts
  • Yu’s Mandarin  (First location)

The comments and nostalgia for this first shopping center have been a great addition to our local history.  Now, Pat Barch, the Hoffman Estates Historian and I wonder if, with further demolition, the outline of the Jewel letters on the front of the store might even be uncovered.  If that happens, our cameras will be ready!

Jane Rozek
Local History Librarian
Schaumburg Township District Library
jrozek@stdl.org

 

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14 Responses to “SHOPPING AT HOFFMAN PLAZA”

  1. Fred Luft Says:

    Thanks Jane for providing all of this info.

  2. jkunzer Says:

    Thanks for the list Jane. For decades I could not remember the name of the game room that was in the strip at the north end of the parking lot (Electronic Game World). As Schaumburg prohibited coin operated amusements, this was one of the few game rooms in the area (there was also a Pin Pan Alley just over the border in Palatine and Just Games in Hanover Park. Down the road, Fireside Roll-arena also had a game area.

  3. Gary Cannalte Says:

    There was a podiatrist in there in the mid-1970s, but I don’t think his name was one of the two doctors that you have listed. I remember it being a big deal when Jewel/Osco announced that they were going to relocate to the back of the plaza (where they are now). The original plaza before that was just the “L” shaped piece that was behind and faced the Burger King, with the Jewel taking the eastern portion of the “L”. I also think there was huge rainstorm around 1968 that flooded some of the businesses in the plaza, since that part was on lower ground compared to Higgins and Roselle Roads.

  4. Tom Rogers Says:

    Allen awards was on the corner opposite dennys. Next to it was Sherri’s; or Shirley’s beauty supply. This was in the mid 80’s

    • jrozek Says:

      Tom,

      Thank you for the input. I was just about to give up on the Beauty Supply store when I decided to look in the 1989 phone book. I think it was maybe Sally Beauty Supply? I think I remember that store as well.

      Jane Rozek
      Local History Librarian
      Schaumburg Township District Library
      jrozek@stdl.org

  5. Dan Says:

    Highland Superstore was in the Dania furniture spot for many years. I believe after Highland, it was a Syms store.

    When did Jewel relocate to its present spot?

    • jrozek Says:

      The new Jewel-Osco opened on April 14, 1973. They closed the old Jewel-Osco on Friday, April 13 at 6:00 with a closeout sale of a 20% discount on all merchandise (excluding meat, produce, cigarettes and milk.) The new Jewel was open Monday through Saturday 8 a.m. to 12 midnight and Sunday 9 a.m. to 9 p.m.

      Jane Rozek
      Local History Librarian
      Schaumburg Township District Library
      jrozek@stdl.org

      • Dan Says:

        The Jewel in the original spot had an Osco added later on after the grand opening in 1959 then?

      • jrozek Says:

        Yes they did. The ad from the paper says, “We’re closing the old Hoffman Plaza Jewel-Osco to make room for a new, larger Jewel-Osco nearby at 1069 Roselle Road.”

        Osco, in fact, opened in September 1964. An ad from the September 10, 1964 issue of the Hoffman Herald states that they were celebrating the second week of their grand opening.

        Jane Rozek
        Local History Librarian
        Schaumburg Township District Library
        jrozek@stdl.org

  6. Patrick Crane Says:

    Olympic Torch sports store. Got Vince Evans, Walter Payton and James Scott autograph there in 79

  7. Pat Barch Says:

    We forgot the first business to open in Hoffman Plaza and that was Turpin Drapery & Fabric. Shirley and Howard Turpin moved to Hoffman Estates in 1956. I have their large sign from the front window of the shop in our Hoffman Estate Museum storage room in village hall.

    Pat Barch
    Hoffman Estates Village Historian
    Hoffman Estates Museum Curator

  8. Liz mazeikis Says:

    Wasn’t there a stein Mart there too?

    • jrozek Says:

      I have not been able to track a Stein Mart down in Hoffman Plaza. I checked the Daily Herald from 1975 through the present and did not seen one listed. I also checked various phone books from 1997 to the present and didn’t see one listed there either. The only one that came up was the location on Rand Road in Kildeer.

      Does anyone else remember Stein Mart in Hoffman Plaza?

      Jane Rozek
      Local History Librarian
      Schaumburg Township District Library
      jrozek@stdl.org

  9. Thomas L. Whittle Says:

    I have many memories of Hoffman Plaza as a kid, 1957-1963. The vintage photo of the lady shopper inside the Jewel brought back my memories of the interior of that store. There was a narrow shelf above the food that ran around the sides and back wall where toys were displayed, well out of my reach. There was also a platform or shelf suspended from the ceiling stacked with food products like boxes of cereal on display. If you were in front near the exit and the row of cash registers on a busy Saturday, the sound of all them running at once was deafening. Modern registers make those quiet little beeps by comparison, not the same!

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