It seems a bit of a fried chicken craze hit Schaumburg Township in the early 1970’s. Kentucky Fried Chicken had already paved the way in Hoffman Estates in the late 1960s when they opened a brand new restaurant at Higgins and Roselle Roads. In 1970 Ray and Geri Herringer opened a Chicken Unlimited franchise at 10 N. Roselle Road. [Daily Herald, April 26, 1971] This was followed by another Chicken Unlimited franchise that opened in July 1972 and Brown’s Chicken decided to join the competition with a restaurant at 620 S. Roselle Road in September.
In the July 12, 1972 issue of the Daily Herald, an ad invited the public to the grand opening of Chicken Unlimited’s Schaumburg stores at 805 W. Higgins Road and at 10 N. Roselle Road. The Higgins Road store was at the intersection of Higgins and Golf and the Roselle Road store was in this small strip mall that was on the northwest side of the intersection of Schaumburg and Roselle Roads.
When they came to town they brought not only “the world’s best fried chicken” but fish & chips, giant Whamburgers, fried shrimp and hot apple puffs. Yum! And, to celebrate the opening of the stores, they offered a “Get Acquainted Coupon” that featured 12 pieces of light, crispy chicken, french fries, cole slaw, hot rolls and honey. All for the low price of $3.99. Certainly enough to feed a family of five or six!
The Herringers also offered a package deal for catering purposes. It was called “Parties Unlimited” and featured a package of chicken, salad, rolls, plates, knives and forks.
Yet another ad from a November 1973 mailer stated that the stores were open 7 days a week, beginning at 11 a.m. It also featured this coupon for a fast way to save a buck.
Unfortunately, though, Chicken Unlimited did not last long. On March 30, 1976, the franchise filed for bankruptcy and it was around this time that the restaurants shut down in Schaumburg. The last time there was an appearance in the Daily Herald for one of the Schaumburg locations was in 1976, although ads for the Palatine and Elk Grove locations appeared into the later 70’s.
Maybe one of our readers worked at one of the restaurants or remembers when they closed? If you can clue us in, it would be most appreciated!
Local History Librarian
Schaumburg Township District Library