Our guest contributor this week is Pat Barch, the Hoffman Estates Historian. This column originally appeared in the July 2011 issue of the Hoffman Estates Citizen, the village’s newsletter. The column appears here, courtesy of the Village of Hoffman Estates.
The subject of incorporation was being discussed by the majority of home owners in Hoffman Estates in April, 1958. In fact it was more arguments than discussions. It was a real tug of war between those for and against. At each Homeowners Association meeting, the subject of incorporation was always on the agenda but there were other concerns that went with the decision to incorporate.
What will we call the town? Will we incorporate as a city or a village? Should we remain as Hoffman Estates? Maybe we should call this community Twinbrook. Westwood would be a nice name. The Homeowners Association wanted to have everything settled before an attempt to incorporate was put before the community. The name and the form of government should be decided by them.
On Saturday, April 5, 1958, 501 voters or 25 % of those eligible to vote voted on an advisory referendum to choose a new name for the community. The vote was 236 for Twinbrook, 134 for Hoffman Estates, 53 for Westwood, 43 write in votes for Schaumburg, 28 for Hoffman Heights and 7 write in votes for various other names. Since there wasn’t a majority on the name selection a runoff vote between Hoffman Estates and Twinbrook would be held in the near future.
The Twinbrook name was a familiar one. Jack Hoffman, president of F & S Construction had told me that the name represented the area between Poplar Creek to the west and Salt Creek to the east. The first school that F & S. built for the community in parcel A was named Twinbrook School. Twinbrook was also the first telephone exchange for Hoffman Estates. It was not F & S Construction’s choice for the name of its development. During the two years that the village was being built, F & S had spent upwards of $100,000 to market and sell Hoffman Estates both locally and nationally through television and newspaper advertising. They were not in favor of a name change.
This was not the only time residents considered renaming their village. In the early 1980’s we voted to reject the name of East Barrington. What could have been the Village of Twinbrook or the Village East Barrington has remained good old Hoffman Estates.
Hoffman Estates Village Historian