In late 1952, Peter Volid, an entrepreneur and business owner, purchased Angelus Stock Farm from interior decorator, Lila Harrell.  Today, we know this property as the Sunderlage Farm.

Peter Volid was born in Chicago on December 18, 1907 to Ida and Ben Volid. He had two sisters, Mary and Ruth. As a young man he had a multitude of jobs ranging from Western Union messenger and office boy at National Tea to selling hams and bacon from house to house. During the depression he turned to selling other grocery products in addition to the hams. He moved on to being a detail man for Brillo and then a salesman and sales promotion manager for Red Cross Macaroni. In the evenings he ran his own Dollar Cotton Shops that employed several other people.

He gradually became the owner of multiple companies, Royal Lemon Cleanser in Minneapolis and Marshmallow Cream in Chicago and Kansas City. For many years his most popular brand was Fireside which included marshmallows and other products. It was during the thirties that he became an avid flier. He first owned a Stinson and then graduated by stages to a B-25, a twin-engine Beech, a Lear jet and a helicopter.

At the beginning of World War II he sold Fireside to Curtiss Candy, attempted to join the Army and didn’t pass the physical because of flat feet. Moving from venture to venture, by the early 50’s he was managing 32 Thriftway stores. It was also during this time that he purchased the 170-acre Sunderlage Farm in Hoffman Estates. The farm was used as a retreat from his busy life.  He routinely used the farm’s acreage as a landing strip for the planes and helicopter he flew.  Their home was even featured in the December 30, 1956 issue of the Chicago Tribune.  Sometime, though, in the mid 1960s Mr. Volid sold the farm to the Robin Construction Co. to build what would become the Moon Lake development.

Then, in 1953, fifteen Iowa food merchants put together the money to start a stamp business and asked Mr. Volid to run it. The business was called King Korn Stamp Co. and was set up to compete with S&H Green Stamps. He took the company that was worth $350,000 in its first year to $75 million in 1966 when he retired. It was in 1958 during the ownership of this company that he was named as one of eight to win the Horatio Alger Award.

In retirement he took on the challenge of getting his bachelor’s degree from Northeastern Illinois University and his master’s from Garrett-Evangelical Theological Seminary in Evanston. He became a marriage counselor and, prior to his death on June 17, 1978, he had begun the COPE Screening Institute, a program which offered analysis of physical and mental health for companies that provide testing for employees.

Jane Rozek
Local History Librarian
Schaumburg Township District Library


  1. Larry Rowan Says:

    I wonder if we can assume that Ida Road in the nearby Hoffman Highlands subdivision was named after Peter Volid’s mother.

    • jrozek Says:

      Actually, I’m wondering if Ida Road is maybe named for Ida Tarbell who bought the Vogelei property in 1952 and sold it to the Hoffman Estates Park District in 1968. The Vogelei property abuts the Highlands. The village may have named the road as a thank you. Then, again, it could be named for the developer’s mother!

  2. Nancy Robinson Says:

    My husband found some King Korn stamps are they worth anything now…?? how would we find out the history on them and their worth if any??? I understand they competed with s&h stamps right??? so they were used like S& H stamps?? my mom use to have s&h stamps? please answer me as soon as possible. you can e-mail me @ if ya would like or answer here and I will keep checkng back thank you very much for your time!! I am really interest in this cos I have never know anything about them. My husband and I are from different parts of georgia so that may be why his mom had them.

  3. Joyce Says:

    On Facebook people were reminiscing about S&H green stamps. I remembered, having grown up in small northern Indiana town, that we had King Korn stamps that our grocery stores gave out. I found your article via google and wanted you to know how much I enjoyed reading this history. I must say Mr. Volid was quite a man. All the $$$ he made in all these businesses and then he went to Garrett Evangelical Theological Seminary and became a marriage counselor. What a complete change of direction of life!! My husband is a graduate of GETS and we’ve lived in Evanston for 3 years which made this story even more interesting to me. Thank you!!!

    • jrozek Says:

      Hello Joyce,

      Thank you! I’m glad that this blog posting was informative and coincidental. I never know who will find the postings–and who they will appeal to!

      Jane Rozek
      Local History Librarian
      Schaumburg Township District Library

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